This week, I was honored to write a guest post over about branding a food business over at The Ingredients of Business. Head on over to Caroline’s blog to get the low down on all things DONUTS (If you’re not hungry now, you will be after reading. Sorry, not sorry). I talk about Donut shops, how they can (and need!) to work to differentiate their business and their brand from others in their industry, and use an awesome example from a super cool local donut shop who’s doing everything right. This not only applies to branding a food business, but to all businesses in a competitive market with similar products!
CHECK OUT THE POST HERE!