I’m so excited to unveil today a logo design and branding that a client and I have been working on- Jessica’s all new brand  Sunny in Georgia! Jessica is just beginning to build an amazing business, centered on quality products with a vintage feel that make people smile and feel good (smiles are always a good thing)! She’s currently putting the final touches on some introductory T-shirts and will be launching soon! Look out for Jessica’s kickstarter shortly (and I’ll be sure to let you know when she’s launching- I’m so looking forward to it!)

When it came to Sunny in Georgia’s Branding and Logo Design, Jessica wanted a vintage inspired look (with a modern twist) for anyone that loves locally made products (that also happen to be soft and well made!) Her t-shirts will be made with organic materials and screen printed in Atlanta (where she’s from) with water based inks and she also plans on donating a part of the profits to children’s healthcare of Atlanta! I’m so looking forward to working closer with Jessica for all of her design work, I just love, love, love how her brand turned out.

We went for a vintage and distressed feel, while simple and happy. She wanted the logo to stay black and white, but we added some colors for all the other branded items and products she’ll be producing later on(website, flyers, tags, business cards, etc)- neutrals with a few brights mixed in. Bring it all together and you’ve got one sunshiny, classic (but fun!) brand. I don’t have a website to send you to yet, but for now, show Sunny in Georgia some Twitter love here

And just because I think it’s fun, I like to show some of the outtakes- logos straight from the cutting room floor (…or branding room floor? Whatever, you know what I mean). Here were a few of my {unrefined} favorites from the various rounds of edits we worked on:

Having Brand Envy? Know you’ve need to step up your business’ brand?

I’d love to chat to see if we’re a good fit! Let’s work together.