4 Reasons NOT To Hire A Designer For Your Brand

1. You’re just starting out and aren’t sure where you’re going yet.

So, you want to start a business, but you’re not quite sure what it will look like or how it’s going to work quite yet. You have a general idea, but are still testing out those crazy business waters. Even though you’re still figuring it out, you want to set up a website or store to promote yourself. This is not the time to invest hundreds of dollars into branding. Take the time to figure how what your business is and what your brand will be before you dive in. Your ideas will be more clear once you do and your branding will be able to complement your business so much better.

2. You’re not ready for the investment.

This is probably the one I hear most. For some, I think it’s nervousness to invest in their business in fear of not seeing any return (and if that’s the case, you can disregard this post – having a well designed and cohesive brand that’s completely you will only boost your business further). BUT, if you don’t see branding as an investment in your business, maybe it’s not the right time for you.

3. You don’t know what you want.

So maybe you’re starting to get your business figured out, but you’re  still testing out what look and feel that your target market is drawn to and will love. That’s okay. Take note of they type of person your target market is, figure out why they’re into your product or service and do some brainstorming. Don’t hire a designer before you know how you want your brand to look and feel, you might end up with something that just doesn’t quite fit.

4. You’re testing out a new side project.

You have a business (and it has an awesome brand), but you’ve been toying with the idea of a starting a side project or side business. You’re not sure exactly how it’s going to work yet, or maybe it’s just to bring in a little bit of side income. While it’s in the initial stages, you still want it to look good, but you don’t want to invest a lot into it just yet and that’s totally okay.

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All of these are completely valid reasons to wait to hire a professional branding designer. While I believe that all brands deserve to tell their stories with a professional, well designed brand that perfectly embodies their business and its essence, I also believe that the proper time should be taken get to know your business and what you want it to do and to be.

That’s why I’ve created these fun and fancy Premade Custom Logos.